It’s all in the basics.

ESSNTL started in Cape Town because we couldn’t find exactly what we wanted: quality, cotton T’s that fit comfortably. 

We’re not about massive warehouses or seasonal trends. We do small drops and local collabs. Our goal is to team up with our favourite neighbourhood spots and turn that local energy into something you can wear.

Everything we do is designed and made right here in the Mother City. We keep the runs limited so that you aren’t wearing the same thing as everyone else on the Promenade.